The show has been very popular and the good-looking models who appear on every episode are among the chief reasons for its success.

This TV show is called The Price is Right and it has been using attractive female models to showcase the prizes and products it gives away during the show. One long-running TV program on American TV has believed in this philosophy for the longest time and has been applying it for decades. This strategy has paid such rich dividends historically that most people accept it as a legitimate way to promote products and do business.

However, the world has always believed in using the good looks of the female sex to sell products and this thinking is so deep-set and widespread that it will take a very long time to change people’s minds. If attractive women are used for selling products simply because they are eye candy then it raises the hackles of people who believe that such practices are sexist, immoral, backward, and prevent women from being taken seriously. According to new age thinking using attractive and glamorous people to sell products is regressive and perpetuates unnecessary beliefs.

Rachel from the price is right